THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While the perception is that sales increase with discounts , the reality can be far more tricky. Frequently , businesses find that slashing rates doesn't always result in increased revenue . Indeed, excessive or constant promotions can diminish brand image, attract only price-sensitive buyers, an

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